A view of downtown San Diego. Photo Credit: Screen shot, sandiegobusiness.org
San Diego Mayor Todd Gloria will lead business and civic leaders on a three-day trade mission to the Netherlands to promote the region, World Trade Center San Diego announced Thursday.
The mission, which begins on Monday, will highlight key industries in an effort to establish and strengthen business ties. Officials will also explore best practices in urban mobility, climate action and sustainability, and technology and science innovation, center officials said.
“San Diego is an undeniable force in the global marketplace, and we must seize opportunities to tell our story and maximize investment from partners around the world,” Gloria said in a statement.
Home to Europe’s largest port and fourth-busiest cargo airport, the Netherlands is a hub for global trade and business.
Yet it has connections that reach as far as San Diego. For example, the Netherlands is among the top 10 countries for foreign direct investment in the region (number 6 in 2015-2020).
Netherlands-based companies also directly employ 5,000 San Diegans, mainly in the innovation economy at companies like ASML and Philips.
By number of deals, the Netherlands ranks ninth in venture capital injection in San Diego, in line with Denmark, and closely followed by Japan, France and India.
Dutch companies have invested about $318 million in San Diego’s economy in 2021.
The trade mission is organized by an affiliated trade center of the San Diego Regional Economic Development Corporation, with support and assistance provided by the U.S. Embassy in The Hague, Consulate of the Netherlands.
Companies acting as sponsors include ASML, Lufthansa and Qualcomm.
Nikia Clark, executive director of the trade center and a senior vice president at ECC, said it is “increasingly important for metro leaders to advance a compelling vision that keeps us ahead of the curve.”
The mission will take the delegation to Amsterdam, The Hague, Rotterdam, Eindhoven and Leiden. Sessions with Dutch companies and institutions include:
The grand opening of Qualcomm’s AI Research Lab, which formalized a partnership with the University of Amsterdam to support a pipeline of engineering talent. A meeting and tour at the Velhoven headquarters of ASML – a leader in semiconductor manufacturing machines – to celebrate its 10th anniversary. Its investment in San Diego-based Cymer Site. A pitch from local, minority-owned small business Trabus Technologies and Nano Pharmaceutical Solutions Port of Rotterdam and Leiden University Medical Center. Meeting between Gloria and the mayors of Amsterdam and Rotterdam. and tours of various companies considering investment in San Diego and California, led by Gloria.
The two dozen San Diego delegates included representatives from Qualcomm, ASML, Mitsubishi Electric, Trabus Technologies, Alexandria Real Estate Equities, Inc., Gafcon, Arup, HomeFed Corporation, Townshend Venture Advisors and more.
The mission includes representatives from major San Diego organizations, universities and civic organizations such as the Port of San Diego, UC San Diego, San Diego State University, San Diego Association of Governments, San Diego County Regional Airport Authority and more.
“This trip is an example of how we can work together across borders to stay competitive in a global economy,” said Dirk Jansen, Consul General of the Netherlands Consulate in San Francisco.