Along with daily necessities, everyday products like soap, detergent, shampoo and toothpaste are being sold at record prices. In the last two months, the price of scented soap has increased by Tk 5 to Tk 10 per piece, while the price of detergent powder has gone up by Tk 10 to Tk 30 per kg. At the same time, the price of shampoo bottle has increased by Tk. 20 to Tk. 30 and toothpaste by Tk. 10 to Tk. 20. After visiting some areas of the capital including Malibagh, Karwan Bazar, Tejkunipara and talking to the retailers, such a picture of the prices was found.
The production and marketing companies claim that their production costs have increased due to the increase in the price of raw materials and dollars for making these products in the world market, increase in ship rent and fuel oil prices in the country. Due to this, even if the price increases slightly, it is relatively less than the increase in production cost.
A 100 gram Lux soap of Unilever was priced at Tk 45, which is now Tk 55. Lifebuoy soap of the same weight of Rs 40 to Rs 45 is now Rs 50. Square Group’s 100 gram Meryl soap is being sold at Tk 50 with an increase of Tk 10. Three months ago, the retail price of a 75 gram Dettol soap was Tk 42. Which has increased by 13 taka and now stands at 55 taka. Tibetan Sandelina soap weighing 115 grams has increased by Tk 10 to Tk 65.
Currently, the price of one kg Rin detergent powder is 180 Tk. A couple of months ago, this powder was available for 120 to 130 taka. Wheel powder has increased by Tk 30 and is now being sold at Tk 140 per kg. The price of half a kg Surf Excel powder was Tk 99. 41 increased and now selling at 140 taka. And the price of one kg used to be 200 to 210 taka, which now costs 280 taka. Tibetan Fast Wash has increased from Tk 120 to Tk 170 per kg.
Until now, a wheel of laundry soap was available for 20 to 25 rupees. The price has increased and now it is being sold at 30 taka. A bar of soap weighing 125 grams has increased by Rs 6 to Rs 22.
The price of Bhimbar for cleaning pots and pans has increased from Tk 30 (300 grams) by Tk 19 to Tk 40. The price of bottled liquid Bhim has increased from Tk 110 (500 grams) to Tk 150. Toothpaste is not behind in the price hike list. The price of a 200 gram Pepsodent paste has increased by Tk 20 to Tk 140.
The price of shampoo has also increased abnormally. A month ago, 170 grams of Sunsilk shampoo was sold for Tk 200. 30 taka increased and now selling at 230 taka. A bottle of Dub Shampoo is Tk 250, which was Tk 210-220 earlier.
When asked why the prices have increased, Unilever’s Chief Financial Officer (CFO) Zahid Malitha said that 80 percent of the raw materials for the production of soap, detergent, shampoo and toothpaste have to be imported from abroad. If the price of raw material and dollar increases in the world market, the production cost of the product increases in the country. As a result, prices are affected. In 2020, the price of 500 grams of Unilever washing powder was Tk 60, now it is Tk 90. That means the price has increased by 50 percent. However, the cost of production including raw materials and other costs increased by 96 percent. The price of toothpaste has increased by 6 percent in the last two years.
Mohammad Ali Imran, Head of Legal Affairs of Square Toiletries said that the price of these products has increased due to three reasons. He said, suddenly the price of these products did not increase. The prices of raw materials and shipping rates have increased abnormally in the world market. Due to the increase in the price of fuel in the country, the cost of internal transport has also increased.
Kallol Group of Companies Manager Mahidul Hasan said, earlier LC could be opened in the bank by paying 20 to 30 percent. Now the full amount has to be paid while opening the LC. Ship fares have doubled in the last one-two years.
When asked about this, Director General of National Consumer Protection Directorate AHM Safikuzzaman said, a six-member committee has been formed to investigate the logical reason for the price increase. The committee will visit the factories of the manufacturing companies and submit the report within the next one month. Further action will be taken based on the information in the report.