E&P Magazine, 360 Media Alliance and Pennsylvania Newsmedia Association
Newsletters are not only an effective news and information tool; They can play a huge role in the industry’s bottom line in the future. Email newsletters are the fastest growing method of reaching our consumers in a way they embrace and reach what might otherwise be a difficult demographic.
LaDonna LaGuerre, associate director of content and email strategy, Boston Globe
Dan McGowan, columnist and author of Road Map, RI
The Boston Globe’s LaDonna LaGuerre, associate director of content and email strategy, and Dan McGowan, a columnist and author of “Rhode Map,” the Globe’s daily newsletter targeting the Providence market, will present a panel discussion on how to create content for email. Become one of the most effective ways to generate visitors (and revenue) with their new expansion into the Sea Kingdom.
Registration fee is just $299 for the October 12-14 News -Media Business Summit hosted by 360 Media Alliance, E&P Magazine (Editor & Publisher), Pennsylvania Newsmedia Association and I-SCMA. Also, the Harrisburg (Pennsylvania) Sheraton is a bargain at just $129 a night, offering great value. “PNA has had a long and proud history with our America East trade show, and we wanted to build on that with this joint collaboration at the News-Media Business Summit,” said Brad Simpson, president of the Pennsylvania Newsmedia Association. “Over the years many participants have preferred the central location of America’s East since Harrisburg, Pennsylvania, is no more than a six-hour drive from more than 1,000 daily and weekly newspapers. By hosting the summit here locally, participants can benefit from sessions and networking without the expense and hassle of air travel.”
Planned programming includes a panel on fair compensation from Big Tech including the latest updates to the JCPA and the antitrust lawsuits now filed against Facebook/Meta and Google; LMA’s Guy Tasaka talks about emerging new revenue verticals; and an in-depth look at local advertiser sentiment presented by Corey Elliott of Borrell Associates. The keynote presentation will come from Jim Porter, former Gatehouse executive and now CEO of the NFL Pro Football Hall of Fame. A lively debate on the pros and cons of reducing print frequency from Bill Ostendorf of Creative Circle Media and Al Gettler of Coda Ventures, and Richard E. A deep dive into “Increasing Your Brand’s Value to Reconnect with Next Generations” from Brown/Media Alliance Rising Star recipient, former head of digital customer churn for Gannett | The senior director of retention for the USA Today Network and now The Daily Beast, rounds out the program.
For more information about the NewsMedia Business Summit, visit the official Summit site at EditorandPublisher.com/Summit.