In the past few years, the entertainment business has slowed down a bit due to the pandemic and lockdown. In particular, the business of theaters came under question due to the boom in OTT platforms. The box office has recovered from the drought from the beginning of this year. Courtesy, Shah Rukh Khan’s ‘Pathan’. The audience and fans gathered outside the cinema hall to see Shah Rukh in the action hero avatar of Yash Raj Films. After that, ‘Tu Jhuthi Main Makkar’, ‘Satyaprem Ki Katha’ also did not fare too badly at the box office. Salman Khan also returned to the big screen on Eid this year. He is one of the three Khans of Bollywood. In particular, Ider Abhe Bhaijaan’s film once earned the title of ‘Irresistible’. But now the dust has gathered on that plate. Salman Khan’s Jhuli Khali has been in this season for the past several years. Far from being a box office hit, Bhaijaan has also set a precedent in terms of flops.
Salman’s film ‘Kisi Ka Bhai Kisi Ki Jaan’ was released on Eid this year. Bhaijaan is returning to the big screen this season after a couple of years. Fans were not less enthusiastic about the film. However, the intensity of that enthusiasm was not reflected in the box office statistics. After the release of the film, Bhaijaan’s film could not even make a business of 150 crores in India. The condition of ‘Radhe’ which was released at this time in 2021 was even more deplorable. Salman’s film was first released on the OTT platform in the midst of panic. After that ‘Radhe’ did a business of only Rs 60 lakhs after its theatrical release. Salman’s last hit was ‘Bharat’ which was released in the Eid season of 2019 a couple of years ago. That too, the film’s business crossed the 250 crore mark at the box office. For a film made with a budget of 100 crores, a profit of only 150 crores is not a measure of success in Bollywood of this era.
Salman’s ‘Tiger 3’ star crowd! Shah Rukh is there, this time another star shook hands
About three million visitors standing in line! Will ‘Tiger 3’ beat ‘Pathan’ in terms of business?
Salman’s second film ‘Tiger 3’ is releasing on Diwali after Benazir’s flop ‘Kisi Ka Bhai Kisi Ki Jaan’ on Eid this year. One of the most successful franchises of Yash Raj Films is ‘Tiger’. Besides, after the success of ‘Pathan’, the enthusiasm of the audience and fans for the ‘Spy Universe’ has increased. All in all, Salman and YRF are optimistic about the box office figures of ‘Tiger 3’. But for the last few years, Bhaijaan has failed to impress the audience in this season. Also, the impact of the current political situation in the country cannot be denied in a medium as influential as cinema. Religious festivals like Navratri, Ramnavami, Hanuman Jayanti are overshadowing other events day by day. Keeping that in mind, is Bhaijaan leaning towards releasing his film in the atmosphere of a festival like Diwali to attract fans to the theatres?
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