Levi’s brought the first official store in Bangladesh

Iconic denim lifestyle brand Levi’s recently announced the opening of their first store in Dhaka, Bangladesh. The Levi’s store located in Banani in the city has created a local consumer market with its wide range of products, taking the brand and shopping experience to another level. In continuation of Levi’s expansion in the Asian market, this store in Dhaka is proof of the implementation of the brand’s plan to open stores in different locations across the country. DBL Group, one of the leading business groups in Bangladesh, is the official partner of Levi’s in this country. This information was informed in a circular on Tuesday (April 23).
Inspired by the timeless style of Levi’s, the sprawling 2,270 square feet Banani store is designed to be a prime destination for both fashion conscious and denim aficionados in Bangladesh. The brand’s store has been meticulously designed in a state-of-the-art architectural design with an eye-catching and attractive design. The store seamlessly combines digital technology, unique shopping experience, and locally tailored denim-non-denim, and tops for both men and women. From the iconic 501® jeans to the timeless Tracker jacket, the store features Levi’s signature clothing in timeless fits for both men and women. With the latest fashion trends in relaxed silhouettes, men’s options like loose fit and bootcut styles, as well as women’s loose fit and on-trend high-rise designs, the store offers a wide range of tastes and styles.
Ms Amisha Jain, Senior Vice President and Managing Director, South Asia-Middle East & Africa (SAMEA), Levi Strauss & Company said “Our first store in Dhaka marks the beginning of an exciting chapter for Levi Strauss & Company”. “This launch helps us focus and connect with our customers. With a population of over 16 crores, this country offers a huge opportunity to expand the retail market. We are in a position to create a lasting and strong presence through our market penetration and unique strategy. Consumers can now expect Levi’s brand experiences tailored to their tastes in a variety of styles. The Bangladesh City t-shirt is my favorite. Our aim is to become the best choice for lifestyle apparel for Bangladeshi consumers”.
With its latest products, specialty modules and a feature portfolio wall, the store reflects the brand’s expansion into Bangladesh and Levi’s’ direct-to-consumer strategy efforts. Levi’s strives to establish itself as a denim lifestyle leader in the region through its retail experience.