Nusrat Mahmood Ananya is the founder of online-based clothing store ‘Bold’. Most of the clothes in this online shop are made for plus size women. This is the first such initiative in our country. It also reminds us that beauty is not limited to the human body.
Talking to Star Lifestyle, Ananya said, ‘I have never been able to find clothes that I like. Whenever I went shopping, I used to feel so ashamed that any clothes would not fit me. Clothes that used to have free size tags were never so free. Even if I did get some clothes in my own size, they were either 1 or 2 pieces or very dull colors. Then I used to dream of wearing different fashionable clothes. And that dream has inspired me to create an online shop ‘Bold’ with a bold initiative.’
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It’s hard but true, most brands are oblivious to plus size. As a result, plus size people have much less clothing variation and design than medium size people. So BOLD basically aims to work on this problem.
Everyone has equal freedom of fashion. So BOLD basically has no size chart restrictions. Any design dress is made there according to the customer’s own size. Along with design and color selection, Bold’s main focus is on how comfortable the garment is. Ananya uses light georgette fabric in most of her outfits. Why not it shows proper fit and craftsmanship in clothing. Also these clothes do not have any folds so there is no additional hassle of ironing.
The fashion industry is very competitive and if someone is plus size there they may be told to lose weight, or give up on this dream. So Ananya focused on building such a platform; Where plus size people should come forward and present themselves well. They can present themselves as they think they are. So she works with plus size women to implement these issues.
Bold launched in August 2021 and has received quite a positive response so far. In the future, Ananya plans to include clothing for women of all ages and body types in BOLD.
Ananya says, ‘Whether you are zero size or plus size, you are beautiful.’
Translated Irwin Ahmed Mitu