New Delhi: The viral ‘Deepfake AI’ video using Rashmika Mandanna’s face has caused a stir. Union Minister Rajeev Chandrasekhar has already stood by the actress in this incident. He said, ‘Harmful misinformation needs to be dealt with by the respective platforms.’ Incidentally, many people in the industry have stood by the actress by posting on social media, Amitabh Bachchan is one of them.
What is the government’s action on Rashmika’s fake ‘viral’ video?
A video has recently gone viral on social media. There, the ‘Pushpa’ actress can be seen getting into an elevator wearing a black deep neck dress. Abhishek Kumar, a journalist and researcher, was the first to point out that the video was fake. He posted the original video on his X handle. He even spoke of taking legal action to deal with the situation. Because the amount of ‘deepfake’ is increasing in India. The original video is actually by British-Indian influencer Zara Patel. But with the help of ‘deepfake’ technology, his face was manipulated and Rashmika’s face was placed there.
The government on Tuesday issued an advisory to all major social media platforms in India. They are requested to inform the users not to host any content that contains the image of another person and to immediately remove such content from the platform within 24 hours of receiving complaints as per law.
On Monday, Minister of State for IT Rajeev Chandrasekhar posted an X (formerly Twitter) standing by the actress. He wrote, ‘The Narendra Modi-led government is committed to ensuring the safety and confidence of all digital citizens using the internet. Under the IT Rules published in April 2023 – it is a legal obligation for platforms to ensure that no wrong information is posted by any user; and ensure that inaccurate information is removed within 36 hours, if reported by a user or the government; If the platforms do not comply with this rule, rule 7 will apply and the platforms can be taken to court by the aggrieved person under the Indian Penal Code; ‘Deepfakes’ are the latest and most dangerous and damaging form of misinformation and need to be tackled by platforms.’
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What is this ‘deepfake’ technology?
‘Deepfake AI technology’ is a type of artificial intelligence that can be used to create highly realistic, often misleading, digital content, primarily used in video or audio recordings to replace a person’s appearance or voice. It uses state-of-the-art algorithms and machine learning techniques to manipulate multimedia content at will, making the newly created fake stuff seem surprisingly real. As a result, it becomes really difficult to understand which is real and which is fake.
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